Wednesday, September 18, 2013

PL 23/13: The people formerly known as the audience

Filed under: Uncategorized — plinius @ 1:15 pm

Surveys in Britain and America suggest that 7-9% of the population use Twitter, compared with almost 50% for Facebook.

But Twitter users are the “influencers”, says Nic Newman, a former “future media” executive at the BBC who is now a visiting fellow at the Reuters Institute at Oxford University. “The audience isn’t on Twitter, but the news is on Twitter,” says Mr Jones.

Thanks to the rise of social media, news is no longer gathered exclusively by reporters and turned into a story but emerges from an ecosystem in which journalists, sources, readers and viewers exchange information.

The change began around 1999, when blogging tools first became widely available, says Jay Rosen, professor of journalism at New York University. The result was “the shift of the tools of production to the people formerly known as the audience,”

  • At first many news organisations were openly hostile towards these new tools.
  • But in the past few years mainstream media organisations have changed their attitude.

Newspapers and news channels have since launched blogs of their own, hired many bloggers and allowed readers to leave comments, as on blogs. They also invite pictures, video and other contributions from readers and seek out material published on the internet, thus incorporating non-journalists into the news system.




  1. There’s certainly a lot to know about this issue. I love all the points you made.

    Comment by manuale dgn2200 — Sunday, September 21, 2014 @ 1:10 pm

  2. certainly like your web-site however you need to test the spelling
    on quite a few of your posts. Many of them are rife with spelling
    issues and I find it very bothersome to inform the truth nevertheless I will
    certainly come back again.

    Comment by rovine iberostar grand — Friday, October 3, 2014 @ 8:59 pm

  3. This is my first time visit att here and i am genuinely happy to read all at single place.

    Comment by SEO-BROS — Sunday, October 5, 2014 @ 3:54 pm

  4. That is a very good tip especially to those fresh to the blogosphere.

    Brief but very precise information… Appreciate your sharing this one.
    A must read article!

    Comment by darmowe konto gold xbox live — Tuesday, October 21, 2014 @ 8:57 am

  5. Hurrah, that’s what I was searching for, what a information! existing here at this blog,
    thanks admin of this web site.

    Comment by Ashely — Sunday, November 2, 2014 @ 10:26 pm

  6. Thanks so much for the great information. You
    reveal loads of good things right here. You actually
    did your homework. Great stuff. Thanks

    Comment by sarees online — Monday, November 10, 2014 @ 6:10 am

  7. Hi all, here every person is sharing such knowledge, so it’s pleasant to read this webpage, and I used to visit this blog daily.

    Comment by Grosir Tongsis — Saturday, December 6, 2014 @ 6:13 am

  8. Good info. Lucky me I ran across your blog by chance
    (stumbleupon). I have book marked it for later!

    Comment by dgn2200-100pes — Tuesday, February 24, 2015 @ 10:18 pm

  9. I absolutely love your blog and find nearly all of your post’s to be just what I’m looking for.
    Would you offer guest writers to write content in your case?
    I wouldn’t mind publishing a post or elaborating on a number of the subjects you write about here.

    Again, awesome web log!

    Comment by photo retouching service — Tuesday, March 24, 2015 @ 8:07 am

  10. What’s up to every single one, it’s genuinely a good for me
    to go to see this website, it contains useful Information.

    Comment by วิเคราะห์บอล — Wednesday, December 28, 2016 @ 9:51 pm

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at

%d bloggers like this: