Plinius

Wednesday, October 19, 2011

P 62/11: Twitter for institutions

Filed under: LATINA, Palestine, web 2.0 — plinius @ 8:51 am

  • reply to all questions
  • use hashtags consistently
  • provide useful information
  • spamming is just wrong – don’t do it!
  • be willing to entertain – and challenge
  • tone of voice is everything – don’t be a Twitter braggard
  • many companies and brands still don’t ‘get’ social media and are simply broadcasting press releases
  • above all – be human.  It should be clear to your community that you are speaking with your ‘true voice’

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