- reply to all questions
- use hashtags consistently
- provide useful information
- spamming is just wrong – don’t do it!
- be willing to entertain – and challenge
- tone of voice is everything – don’t be a Twitter braggard
- many companies and brands still don’t ‘get’ social media and are simply broadcasting press releases
- above all – be human. It should be clear to your community that you are speaking with your ‘true voice’