Wednesday, February 25, 2009

PL 24/09: Web 2.0 digs deep

Filed under: future — plinius @ 8:38 am

shelterMcKinsey Quarterly (February 2009) has a good article on change management:

Our work suggests the challenges that lie ahead. To date, as many survey respondents are dissatisfied with their use of Web 2.0 technologies as are satisfied.

Many of the dissenters cite impediments such as organizational structure, the inability of managers to understand the new levers of change, and a lack of understanding about how value is created using Web 2.0 tools.

We have found that, unless a number of success factors are present, Web 2.0 efforts often fail to launch or to reach expected heights of usage. Executives who are suspicious or uncomfortable with perceived changes or risks often call off these efforts.

Others fail because managers simply don’t know how to encourage the type of participation that will produce meaningful results.

Read the full story at Six ways to make Web 2.0 work

Thanks to Arne Krokan.


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