Plinius

Monday, January 29, 2007

PL 4/07: Marketing through search engines

Filed under: Uncategorized — plinius @ 7:45 am

Libraries are collections that are organized for retrieval. Barriers to retrieval defeat their social purpose. Since users frequent search engines, I find it reasonable to make library holdings visible through search engines.

When it comes to the efficient marketing of library services, OCLC is in front:

The Open WorldCat program makes records of library-owned materials in OCLC’s WorldCat database available to Web users on popular Internet search, bibliographic and bookselling sites, including Google, Yahoo! Search and Windows Live Academic.

Links to content in library collections—books, videos, serials, digital images and many other formats—appear alongside links to traditional Web content.

The result: WorldCat-participating libraries are more visible on the Web, and their collections are more accessible from the sites where many people start their search for information. Libraries get greater exposure to information-seekers and increased use of their online catalog, electronic content and other Web-based services.

Source

Resources

Finding books 

Advertisements

1 Comment »

  1. […] More … […]

    Pingback by P 25/07 « Plinius — Monday, January 29, 2007 @ 7:51 am


RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com.

%d bloggers like this: